Berliner Boersenzeitung - Netflix's Warner Bros. acquisition sparks backlash

The streaming giant is already viewed as a pariah in some Hollywood circles, largely due to its reluctance to release content in theaters and its disruption of traditional industry practices.

As Netflix emerged as the likely winning bidder for Warner Bros. -- the studio behind "Casablanca," the "Harry Potter" movies and "Friends" -- Hollywood's elite launched an aggressive campaign against the acquisition.

"Titanic" director James Cameron called the buyout a "disaster," while a group of prominent producers are lobbying Congress to oppose the deal, according to trade magazine Variety.

In a letter to lawmakers, the anonymous filmmakers warned that Netflix would "effectively hold a noose around the theatrical marketplace," further damaging a Hollywood ecosystem already strained by audiences' shift from theaters and TV to streaming.

"I could not think of a more effective way to reduce competition in Hollywood than selling WBD to Netflix," Warner's former CEO Jason Kilar wrote on X.

At the center of Hollywood's ire is Netflix co-CEO Ted Sarandos, who has declared that the era of moviegoers flocking to theaters is over.

During an analyst call Friday, Sarandos acknowledged surprise over the acquisition but pledged to maintain Warner Bros.' theatrical releases and preserve the HBO Max brand.

Many industry veterans consider theatrical releases essential to cinema's appeal and prestige -- a stark contrast to streaming content consumed on home sofas or on mobile devices.

Variety captured the industry's alarm with a front-page headline asking: "Is Netflix Trying to Buy Warner Bros. or Kill It?"

Michael O'Leary, CEO of Cinema United, the world's largest exhibition trade association, warned: "Netflix's success is television, not movies on the big screen. Theaters will close, communities will suffer, jobs will be lost."

- 'Blunder' -

The backlash extended beyond Hollywood.

Netflix shares plunged more than three percent following the announcement, while The Information, influential among tech industry readers, branded the deal an "$82.7 Billion Blunder" by a management team that "has rarely put a foot wrong."

Antitrust concerns loom large, with Netflix poised to control an even greater share of an entertainment industry it already dominates.

Bipartisan opposition has emerged in Washington.

US Senator Elizabeth Warren, a Democrat, warned the deal "could force you into higher prices, fewer choices over what and how you watch, and may put American workers at risk."

Before the deal was announced, Republican Senator Mike Lee said Netflix's acquisition of Warner Bros. Discovery's streaming assets "should send alarms to antitrust enforcers around the world."

The deal's biggest loser may be Warner Bros. competitor Paramount Skydance, the Hollywood studio owned by Larry Ellison, one of the world's richest people and a close ally of US President Donald Trump.

Ellison's son David runs Paramount and may lobby the White House directly to block the Netflix-Warner Bros. merger.

Unlike Netflix's targeted acquisition, Paramount had sought to buy Warner Bros. in its entirety, including cable networks CNN, TNT, and TBS, which are being spun off separately.

In a letter to Warner's board on Thursday, presumably after it surmised the game was lost, Paramount accused Warner Bros. Discovery of running an unfair process that favored Netflix.

(L.Kaufmann--BBZ)