Berliner Boersenzeitung - Iniesta's company rebranding Israel Premier Tech cycling team

EUR -
AED 4.350475
AFN 77.000016
ALL 96.454975
AMD 452.047591
ANG 2.120545
AOA 1086.286213
ARS 1725.238026
AUD 1.710479
AWG 2.135258
AZN 2.007664
BAM 1.951672
BBD 2.40163
BDT 145.711773
BGN 1.989397
BHD 0.449557
BIF 3532.68688
BMD 1.184609
BND 1.510131
BOB 8.239571
BRL 6.269424
BSD 1.192242
BTN 109.499298
BWP 15.600223
BYN 3.39623
BYR 23218.339784
BZD 2.398137
CAD 1.618478
CDF 2683.139764
CHF 0.916298
CLF 0.026022
CLP 1027.494776
CNY 8.235107
CNH 8.235012
COP 4347.219511
CRC 590.460955
CUC 1.184609
CUP 31.392143
CVE 110.03271
CZK 24.351003
DJF 212.331747
DKK 7.467676
DOP 75.072465
DZD 154.147531
EGP 55.878723
ERN 17.769138
ETB 185.235695
FJD 2.611648
FKP 0.865278
GBP 0.866695
GEL 3.192536
GGP 0.865278
GHS 13.062424
GIP 0.865278
GMD 86.476639
GNF 10463.043965
GTQ 9.145731
GYD 249.464409
HKD 9.250553
HNL 31.472956
HRK 7.534477
HTG 156.052534
HUF 381.797757
IDR 19913.694806
ILS 3.686918
IMP 0.865278
INR 108.607225
IQD 1562.095668
IRR 49901.661585
ISK 145.008115
JEP 0.865278
JMD 186.857891
JOD 0.839889
JPY 183.519063
KES 153.939966
KGS 103.594234
KHR 4794.938126
KMF 491.612449
KPW 1066.148258
KRW 1730.03927
KWD 0.36358
KYD 0.99369
KZT 599.696388
LAK 25660.935532
LBP 106778.978995
LKR 368.751529
LRD 214.927175
LSL 18.932911
LTL 3.497842
LVL 0.716558
LYD 7.482204
MAD 10.81612
MDL 20.055745
MGA 5328.75048
MKD 61.509887
MMK 2488.068394
MNT 4224.768089
MOP 9.588717
MRU 47.577162
MUR 54.077512
MVR 18.314459
MWK 2067.635018
MXN 20.751444
MYR 4.669768
MZN 75.530403
NAD 18.932592
NGN 1654.756728
NIO 43.877925
NOK 11.494689
NPR 175.200353
NZD 1.973375
OMR 0.457075
PAB 1.192378
PEN 3.986667
PGK 5.10431
PHP 69.772884
PKR 333.562994
PLN 4.217072
PYG 7987.138359
QAR 4.347422
RON 5.089195
RSD 117.152186
RUB 90.544141
RWF 1739.763902
SAR 4.443236
SBD 9.538015
SCR 17.104588
SDG 712.542061
SEK 10.581202
SGD 1.50757
SHP 0.888764
SLE 28.815636
SLL 24840.661178
SOS 681.469978
SRD 45.074975
STD 24519.018157
STN 24.448799
SVC 10.432843
SYP 13101.273866
SZL 18.924811
THB 37.603637
TJS 11.131048
TMT 4.146132
TND 3.425967
TOP 2.852254
TRY 51.525118
TTD 8.095909
TWD 37.508269
TZS 3057.464743
UAH 51.10611
UGX 4263.000384
USD 1.184609
UYU 46.272704
UZS 14577.164634
VES 409.805368
VND 30762.5233
VUV 140.721447
WST 3.211216
XAF 654.588912
XAG 0.015713
XAU 0.000262
XCD 3.201465
XCG 2.148954
XDR 0.814081
XOF 654.575127
XPF 119.331742
YER 282.321978
ZAR 19.247058
ZMK 10662.910096
ZMW 23.400599
ZWL 381.44367
  • SCS

    0.0200

    16.14

    +0.12%

  • RBGPF

    1.3800

    83.78

    +1.65%

  • CMSC

    0.0500

    23.76

    +0.21%

  • NGG

    0.2000

    85.27

    +0.23%

  • RELX

    -0.3700

    35.8

    -1.03%

  • CMSD

    -0.0400

    24.05

    -0.17%

  • RYCEF

    -0.4300

    16

    -2.69%

  • BTI

    0.4600

    60.68

    +0.76%

  • VOD

    -0.0600

    14.65

    -0.41%

  • BCE

    0.3700

    25.86

    +1.43%

  • GSK

    0.9400

    51.6

    +1.82%

  • RIO

    -4.1000

    91.03

    -4.5%

  • BCC

    0.5100

    80.81

    +0.63%

  • AZN

    0.1800

    92.77

    +0.19%

  • JRI

    0.1400

    13.08

    +1.07%

  • BP

    -0.1600

    37.88

    -0.42%

Iniesta's company rebranding Israel Premier Tech cycling team
Iniesta's company rebranding Israel Premier Tech cycling team / Photo: Luca Bettini - AFP/File

Iniesta's company rebranding Israel Premier Tech cycling team

The Israel Premier Tech cycling team, which had become the focus of pro-Palestinian protesters at road races this season, said on Thursday it is changing its name to "NSN Cycling Team."

Text size:

The statement said that the team would be Swiss registered and based in Barcelona and Girona in Catalonia.

It said the world tour and junior teams would have two principal sponsors.

"The international sports and entertainment company NSN (Never Say Never) and Stoneweg, a global investment platform based in Geneva Switzerland, have entered into a joint venture in professional road cycling to take over the WorldTour and Development team structure ahead of the 2026 season," read the statement

In August and September, several stages of the Spanish Vuelta Earlier were curtailed or interrupted by protestors. Earlier this month, Canadian group Premier Tech announced that it was withdrawing from the team, deeming it "unsustainable" to continue sponsoring it.

After the Vuelta, the Canadian multi-national Premier Tech called for the team to change its name and adopt a new identity and brand image.

The team agreed to move away from an "Israeli identity".

Even so, earlier this month Premier Tech, which makes fertiliser and other products for agriculture and gardens, decided to withdraw altogether.

NSN is a seven-year-old Barcelona-based company that lists former Barcelona and Spain star Andres Iniesta among its 12 founders.

NSN's diverse range of activities includes owning Danish second-division team Helsingor and operating as a promoter and 'content provider' in football, music and exhibitions.

"It is a huge challenge for NSN to immerse ourselves in the world of cycling, a sport with global reach," NSN president Joel Borras said in the press release.

"It represents a fantastic opportunity to explore new ways of communicating and connecting with a sport that aligns with the values of our company."

The team said it will hold a training camp next week and "will unveil its new look and race program in the coming weeks."

(O.Joost--BBZ)